big cat guardians
a poster series and accompanying brochure advertising a social cause, big cat conservation.
I wanted to work with multiple big cats, so I chose the five most endangered species: cheetahs, tigers, lions, snow leopards, and jaguars.
The thing that draws most people into saving species like this is their beauty, so I wanted to showcase that as much as possible. I used black and white photography to create a somber mood, which also pulls the cats out of their environment.
I also utilized the cautionary yellow, and tied in yellow caution tape to signify the urgency of this issue.
I introduced the ripped texture to create a sense of negativity and violence to reflect what these cats are facing. This also indicates that these creatures are dying out; their population levels are being ripped in half or more.